For Lightning to Strike

We often refer to the moment of a breakthrough solution or idea as when lightning strikes.

But lightning doesn’t just strike anywhere. Or on demand. Nor can we bottle it for later use.

As the rock band Fleetwood Mac sings, “Thunder only happens when it’s raining.” And lightning only happens when the atmosphere is turbulent.

To experience breakthrough, you have to leave the comfort of the known for the messy unknown. Whatever your area of interest, you have to risk playing where lightning is to be present when it strikes.

Order your copy of The Eden Option here.

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Missing the Main Invitation

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The Hero’s Journey